{"title":"Online contact bij twintig bedrijven met een vestiging of werkplaats in Alphen aan den Rijn","measuredAt":"2026-09-08","methodUrl":"https://www.clamz.nl/blog/online-contact-alphense-bedrijven-2026","sampleSize":20,"groups":["kappers","schoonheid","aannemers","autogarages"],"limitations":["Doelgerichte, niet-representatieve steekproef: vijf websites per groep, geselecteerd uit zoekresultaten.","Alleen openbare pagina's en de start van contact- of boekingsroutes bekeken. Geen inzending, telefoongesprek of boeking.","Navigatie telt pagina-overgangen; scrollen en een menu openen tellen niet mee. Dit meet niet de totale gebruiksinspanning.","Telefoonlink betekent een zichtbare tel-link met cijfers die passen bij het gepubliceerde nummer. Het bellen op een toestel is niet getest; syntaxisvarianten blijven mogelijk.","Verplichte velden zijn de als verplicht gemarkeerde velden in de zichtbare eerste formulierstap, inclusief bevestiging en antispam. Null betekent niet geteld of niet zeker, niet nul velden.","Een reactietermijn betreft een belofte op de bekeken route, niet gemeten servicekwaliteit. Boekingsstarts zijn hiervoor uitgesloten.","Geen percentage over acties op het eerste scherm: animaties, cookievensters en verschillen tussen testbrowsers maakten die vergelijking onvoldoende betrouwbaar.","Bedrijfsnamen en bron-URL's blijven in de interne onderzoeksadministratie. Deze anonieme gegevens maken de tellingen, niet de individuele websites, controleerbaar."],"observations":[{"id":"K1","group":"kappers","routeType":"own_form","navigationLinks":0,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":4,"responseWindow":"not_found_on_reviewed_route"},{"id":"K2","group":"kappers","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"K3","group":"kappers","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"K4","group":"kappers","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"K5","group":"kappers","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"S1","group":"schoonheid","routeType":"own_form","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":5,"responseWindow":"not_found_on_reviewed_route"},{"id":"S2","group":"schoonheid","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"S3","group":"schoonheid","routeType":"own_form","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":6,"responseWindow":"not_found_on_reviewed_route"},{"id":"S4","group":"schoonheid","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":true,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"S5","group":"schoonheid","routeType":"own_form","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":4,"responseWindow":"not_found_on_reviewed_route"},{"id":"A1","group":"aannemers","routeType":"own_form","navigationLinks":0,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_found_on_reviewed_route"},{"id":"A2","group":"aannemers","routeType":"own_form","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":3,"responseWindow":"within_24_hours"},{"id":"A3","group":"aannemers","routeType":"email","navigationLinks":0,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_found_on_reviewed_route"},{"id":"A4","group":"aannemers","routeType":"email","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_found_on_reviewed_route"},{"id":"A5","group":"aannemers","routeType":"email","navigationLinks":0,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_found_on_reviewed_route"},{"id":"G1","group":"autogarages","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"G2","group":"autogarages","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":false,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"G3","group":"autogarages","routeType":"booking","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"},{"id":"G4","group":"autogarages","routeType":"appointment_request","navigationLinks":1,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":7,"responseWindow":"not_found_on_reviewed_route"},{"id":"G5","group":"autogarages","routeType":"booking","navigationLinks":2,"phoneLinkMatchesPublishedNumber":true,"bookingClosedToNewClients":false,"requiredFirstStepFields":null,"responseWindow":"not_applicable_booking_start"}]}